Helping leaders design what comes next. 

When important work is new, stalled, or changing, I work alongside leaders and their teams to find the way forward and build it together.

When important work stalls or struggles, strategy is rarely the problem. The trouble is usually in the spaces between: between product and customer, between teams that aren't quite hearing each other, and in how people show up when the path is unfamiliar.

I've spent 20 years leading in those spaces, designing products, processes, and teams that get results and create great experiences for customers and the people doing the work.

Where I can be most useful

An important initiative has stalled

Teams have different ideas about what the work should be and what finished looks like, and progress has slowed. I help align everyone and work alongside the team to build momentum.

You want AI to become part of how work gets done

You have experiments underway, but they haven't changed how teams work yet. I help scale what's working into everyday practice and find where else it can help.

Product and customer experience are not connected

Customer insights aren't reaching product decisions, and customer-facing teams hear about changes too late to prepare. I help build the feedback loops and release habits that keep both sides connected.

You're launching something new

Innovation happens in product and in customer experience, and a strong launch needs both. I help on either side or across both, so everyone is ready when customers are.

Teams are coming together after a change

After a reorganization, acquisition, or leadership change, people are still learning to work as one team. I help leaders guide their teams through the transition and build shared ways of working.

Steps I take

  1. 01
    Get the full picture quicklyI talk with customers, teams, and leaders early on to understand the opportunities.
  2. 02
    See what's working and what's missingI look at how people, processes, and the customer experience fit together, so we can build on strengths and fill the gaps.
  3. 03
    Design it togetherI work with leaders and their teams to build a solution that fits how the work really happens.
  4. 04
    Keep it movingWe build on what's working, adjust as needed, and deliver outcomes.

Ways we can work together

  1. 01
    Embedded leadershipI join your team to lead important work from the inside.
  2. 02
    AdvisoryRegular time with a CEO, senior leader, or team to think through decisions and plan what's next.
  3. 03
    Focused projects and sessionsShorter work like getting a stalled initiative moving, helping leaders get time back with AI, or a session for leadership teams in the middle of change.

Shared by colleagues and team members.

“You have an ability to center us back on the customer and find the next meaningful step to take, even when it seemed we were hopelessly lost.”

“Amanda quickly and effectively understands complex systems.”

“Calm, courageous and relentlessly customer-focused.”

“She models bravery and trust in her teams to explore and try without fear of failure.”

Photo of Amanda

Hi, I'm Amanda.

I love figuring out how things should work, whether it's a product, a customer experience, a process, or a team. For 20 years, I've done that through leadership roles at HMH, Pearson, and McGraw-Hill, including leading a customer experience organization of more than 380 people. People tell me I stay steady when things are uncertain, get to the truth of what customers and teams need, and build things that last. I care about creating experiences customers value and places where people do their best work.

Let's talk about what you're working on.

Tell me a little about where things stand, and we can figure out together whether I'm the right fit to help.

480.239.9409